General Motors opened a full-fledged design studio in India this week and is considering a design studio
in Dubai.
GM officially opened GM India Design Studio in Bangalore this week, and GM executives have been on recent scouting missions to Dubai for a possibly design studio focused on luxury vehicles there.
GM Design Chief Ed Welburn told AutoObserver he wants GM’s designers in India to become more involved with actually designing vehicles for their home market, one of the world’s fastest-growing car markets. The India studio will will help with designs of future products for global markets, mostly small cars.
GM has had a design center in India for some time, but it mostly played a support role to GM’s other global studios by doing computer work.
More recently, the India studio has produced the Chevrolet Beat concept car, displayed at last spring’s New York auto show. The Beat and two other small vehicles were created by GM’s design studio in Korea. However, the India studio actually built the Beat concept car to take the load off the Korea studio, which already was building two concepts, and because it could be done less expensively in India.
The addition of a design studio in India is a natural for GM, as it has been for other automakers, namely France’s Renault. GM already builds and sells in India the Chevrolet Tavera, Optra, Aveo and Spark. It is constructing another plant with 225,000 units of annual capacity. An engine and transmission plants are also possible, which could make India a hub for small car production for India as well as for export.
Learning Luxury in Dubai
At the other end of the spectrum, GM is considering a design studio in Dubai. GM Vice Chairman Bob Lutz recently sent Welburn on a mission to Dubai to look around for a possible studio location.
Welburn said the goal of a studio in Dubai, one of the world’s richest cities, would be to provide GM designers with a better understanding of the ultra-luxury customer in Dubai’s ultra-luxurious environment.
Photo by General Motors
Ed Welburn in India with the Chevrolet Beat


















VeraSun Energy and US BioEnergy, two large American ethanol producers, have announced a merger agreement that should take place in the first quarter of 2008. The combined company will be called VeraSun. The boards of directors of each company unanimously approved the merger, so there shouldn’t be any executive challenges to the new company (anti-trust problems, if any, will become apparent later), which will have an annual ethanol production capacity of over 1.6 billion gallons by the end of next year.