Nissan recently launched the Infiniti brand in Europe, but in the same proportion that the automaker discovered when it began selling it’s premium wares in the U.S., there’s more to competing with the Germans than just building quality automobiles.
In an attempt to bolster its image abroad, Infiniti has tapped Louis Vuitton to produce a bespoke line of luggage for a yet-to-be-disclosed concept bound for the Geneva Motor Show. Infiniti’s press release (below the fold) doesn’t divulge much about the concept, only saying that it “will be a celebration of Infiniti and its [20-year history] as a creator of performance cars. But equally it will be an inspiring inquiry into the brand’s future.”
We port’t been able to get a hold of an Infiniti spokesperson for a comment, with equal reason speculation about the concept begins below
PRESS RELEASE
INFINITI PACKS LOUIS VUITTON FOR GENEVA
ROLLE, Switzerland (February 5 2009) – Infiniti, the luxury car company from Japan, has announced its collaboration with Louis Vuitton, the French luxury brand, for the creation of a bespoke set of luggage for a concept car to be revealed at the 2009 International Geneva Motor Show next month.
The dramatic concept will be a celebration of Infiniti and its 20 years history as a creator of performance cars. But equally it will be an inspiring exploration into the brand’s future.
For Louis Vuitton, this collaboration is the latest in a long heritage of designing custom luggage for special automobiles.
- The INFINITI press conference at the 2009 International Geneva Motor Show will take place at 10:15, March 3 2009, in Hall 1 where as well as revealing its new concept car, Infiniti will in addition display the G37 Convertible for the first time in Europe.
- INFINITI comes from Japan. Its line-up of performance sedans, coupes and crossovers is now being launched across Europe through a dedicated network of Infiniti Centres which share a commitment to individualised and exceptional customer service. For more information, see www.infiniti.eu.
- LOUIS VUITTON has been synonymous with the art of stylish travel since 1854. Since 1987, it has been part of L.V.M.H. / Moët Hennessy; Louis Vuitton, the world’s most prestigious luxury goods group, is headed by Bernard Arnault. Since 1997, with the arrival of the designer Marc Jacobs, it has extended its expertise to women’s and men’s ready-to-wear, shoes, watches and jewellery, sunglasses, combining traditive craftsmanship with flair and innovation to create a complete lifestyle experience. For more information, please visit www.louisvuitton.com.
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