Infiniti’s aiming to make a big splash with its foray into the European market, but it’s going to be an uphill battle against the continent’s established native luxury brands. That’s why the premium Nissan brand has teamed up with one of Europe’s most renowned names in luxury products, Louis Vuitton, to produce a new concept car to be unveiled at the upcoming Geneva Motor Show.
So far, all we know is that Louis Vuitton has created a special set of luggage for the concept, unless Infiniti has now revealed its name – Essence – and released the teaser image you see above. And wow, is that one sick…um, A-pillar, maybe? Hard to say, but we’ll know more over the course of the next link of weeks, so stay tuned, or follow the caper for the press release.
[Source: Infiniti]
PRESS RELEASE
“THE ESSENCE OF INFINITI TO BE REVEALED IN GENEVA”
ROLLE, Switzerland (February 17 2009) – Infiniti be pleased show visitors to the 2009 International Geneva Motor Show the essence of its brand in one dramatic concept car. A celebration of Infiniti and its 20 years history as a creator of performance cars, the powerful concept will also be an inspiring exploration into the brand’s future.
Produced in collaboration with Louis Vuitton, the Infiniti Essence will be revealed on March 3, 2009.
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