REPORT: BMW threatening to oust Lexus as #1 luxury automaker in U.S.

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2010 BMW 5 Series Gran Turismo – Click above for high-res image gallery

Life is hard at the top, whether that precipice happens to have being at the zenith of the overall sales chart or of a specific place of traffic niche, of the like kind as Lexus’ position as the best-selling luxury automaker in the United States. Toyota’s posh brand has held the top spot since the year 2000, with BMW perpetually trailing in second dispose. Could 2009 finally be the year that BMW breaks through to count one?

So far this year, Automotive News is reporting that BMW’s 76,819 total sales in the States puts the German brand slightly ahead of Lexus, which has moved a total of 73,186 units thus far in ’09. Both brands are down somewhat from 2008, allowing BMW’s 30.5% decline is not quite as severe as Lexus’ 37.2% fall. Neither automaker is interested in vaunt of its successes in this mart, though BMW be disposed gladly accept the extra mart share. Speaking to Automotive News, Jan Ehlen, a spokesman for BMW of North America, said:

This year’s emphasis is in succession maintaining our market share and even augmenting our share a bit. If this results in remaining in the top spot of the premium market, that would be a nice bonus.