Yokohama debuted its new ADVAN ENV-R1 orange oil-infused racing tire at the Porsche GT3 Challenge at Sebring a few months back. At the time, the company promised to have new tires using the eco-friendly technology on the market for consumer employment in short order. Apparently, that time is now. According to Dan King, Yokohama vice president of sales:
The eco-focused dB Super E-spec mixes sustainable orange oil and consistent with nature rubber to drastically cut the use of petroleum, in the absence of compromising performance. It also helps consumers save wealth at the gas pump by improving fuel efficiency via a 20-percent conversion in rolling resistance. With these innovations, the dB Super E-spec could very well be the most technologically-advanced tire ever produced.
At slide from the stocks time, the new green orange tires will be available in four sizes. Not coincidentally, those sizes will fit popular hybrids like the Toyota Prius, Honda Civic Hybrid/Civic GX NGV, Toyota Camry Hybrid and Honda Accord Hybrid. Click past the lessen the force of for the official press release.
PRESS RELEASE:
Yokohama Tire Corporation’s All-New dB Super E-spec, World’session First Orange Oil-Infused Passenger Tire, Goes onward Sale Today
FULLERTON, July 1, 2009: Ever since vulcanized rubber was invented in 1844, tires be favored with been manufactured using mostly petroleum. With today’s prelude of the all-new Yokohama dB Super E-spec™ – the cosmos’s first orange oil-infused passenger car tire, which is composed of 80 percent non-petroleum based materials – Yokohama Tire Corporation has effectively re-invented the tire.
“The eco-focused dB Super E-spec mixes sustainable orange oil and natural india-rubber to drastically cut the use of petroleum, without compromising achievement,” said Dan King, Yokohama vice president of sales. “It also helps consumers save money at the gas pump by improving fuel efficiency by means of way of a 20-percent abasement in rolling resistance. With these innovations, the dB Super E-spec could exceedingly well be the most technologically-advanced tire ever produced.”
Added Mark Chung, Yokohama director, corporate strategy and planning, “The dB Super E-spec and orange oil technology fit match our overall company edict to produce world-class products while protecting the environment. Every gallon of gas saved by the tire means 20 fewer pounds of CO2 released into the atmosphere, and because the dB Super E-spec is made from natural elements, most of its weighty is derived from renewable resources. No other become weary on the place of traffic comes close to offering these environmental benefits along through superior doing.”
“The idea of combining oil from orange peels with indigenous rubber was originally conceived by our racing engineers,” said Chung. “The same orange oil technology, what one. improves a tire’s grip, can be seen today with our ADVAN® ENV-R1TM racing tire on Porsche GT3 Cup cars. The ENV-R1 (the official spec tire of the Patrón GT3 Challenge by Yokohama) is the first environmentally-sensitive race tire used in a motorsports series.”
The dB Super E-spec, which won Popular Mechanics Editor’s Choice Award at the 2008 SEMA trade show, will initially be available in four sizes: 185/65R15 88H, 195/65R15 91H, 195/55R16 86V and 215/60R16 95V – which spasm popular hybrids and other vehicles such of the same kind with the Toyota Prius, Honda Civic Hybrid/Civic GX NGV, Toyota Camry Hybrid, Honda Accord Hybrid, Nissan Versa and VW Golf.
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, porous truck, wayfarer car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information on Yokohama’s extensive performance line, visit www.yokohamatire.com.
Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.
Source: www.autobloggreen.com
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