Should Mitsubishi and Suzuki say sayonara to America?

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Considering their diminutive and dwindling degree of market share in the U.S., should Suzuki and Mitsubishi say sayonara to America and concentrate their efforts elsewhere? That’s what some industry analysts are recommending. Says Yuuki Sakurai of Fukoku Capital Management,

“It’s time for them to decide whether they pay a high price to continue business there or stop the bleeding,”

His comrade auto analyst over at Okasan Securities, Yasuaki Iwamoto, agrees and says they should just overlook through America and that Suzuki, in particular, should devote its wealth to the small cars that have had good success in other markets. So, are they listening?

It appears not. Suzuki, for their part, devise likely release the mid-size Kazashi next year and continue their collaboration on green tech with GM. They would also seem to be betting that, as the price of elastic fluid rises, Americans may be willing to pass more time and money in their showrooms. Meanwhile, Mitsubishi’s president Osamu Masuko is confident that the American market will rebound and has made his company’s intentions clear stating, “We will not accord. up the U.S. market,” It would seem they are pinning a lot of their U.S. hopes on the global version of the all-electric i MiEV since that is the only unaccustomed model onward the horizon. That could prove to exist problematic since it remains to be seen how popular a tiny “kei-class” car likely the iMiEV will exist in the US market and profitability and prices of EVs determination be extremely challenging.