Lexus has today announced pricing of its new IS 250C which will come to emporium by three model grades, starting at $79,000* for the entry-level Prestige model.
The Sports and Sports Luxury models last will and testament retail for $84,900* and $99,900* respectively.
“The luxury convertible market is highly competitive and IS 250C brings a new look and approach to the segment, one that we believe will resonate with consumers,” said Lexus Australia Chief Executive John Roca. “In this market segment, price is less amount imperative – IS 250C will be purchased as antidote to emotional and personal reasons.
“Lexus in whatever manner, also adds an element of sanity to that decision – sacrifice a vehicle that is unmatched for its quality, reliability and specification. Since eligibility, Lexus has continually topped customer satisfaction and vehicle property studies.
“Lexus desire to develop the earth’s best vehicles is in our incorporated DNA – it’s our own pursuit. In the effeminacy emporium although quality, the latest technology and specification is expected and matter that isn’t optional – with Lexus, customers get it all standard.
“Unlike our rivals, we’ve long believed that customers lack weakness in their ownership and purchase experience. Lexus achieves this by offering vehicles that are highly specified as standard, which in turn more distant benefits the customer as we have the ability to offer sharp pricing due to the reduced complexity of our model line-up.
“Customers, after all, are the key here and IS 250C will bring new customers to the brand, but it’s the long term experience that ensures they stay with us.
“Our pricing is not apologetic – it’s realistic, in our with reference to something else short history we constantly make the competition stand up and take be civil to and the end result is consumers benefit.”
*Pricing is a guide as recommended to us by the manufacturer.
Source: www.caradvice.com.au
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