While the Honda Accord dominated the 1990s, it has been potentially all Toyota Camry in the new century. Yet a look rear at the first six months of 2009 shows that the newer, larger Accord is continuing to lucre ground on its chief rival. Camry sales have so far remained top in its segment, with 150,242 sales in the first moiety of the year. The Accord isn’t far behind, though, as it has amassed 131,143 sales from one side June; without more 19,199 at the back of Camry.
Wards Auto reports that the Accord’s gains have been consistent over the past three years, as the sales crack went from 94,004 in 2006 to 80,877 in 2007 and 63,828 in 2008. With sales deeply depressed so far in 2009, though, the numbers can be a bit deceiving. Still, the Camry has seen a 37.4% drop in sales, as compared to 36.3% for the Accord.
Toyota told Wards that one reason for the Accord’s improved sales verses the Camry are increasing incentives on the full-size Honda. According to Edmunds, the Accord’sitting April incentives increased four-fold verses the automaker’s April, 2008 numbers. Even more interesting is the event that cash on the hood has increased since April, hitting $2,183 in June. The Camry, on the other hand, had $1,538 on the hood the last time month; down over $400 compared to May.
[Source: Wards Automotive]
Source: www.autoblog.com
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