Our good friends at Wooden Horse (a magazine writers’ website) tell us that Lexus is launching a lifestyle magazine called . . . Lexus. Below is the official description of the new buff book. Knowing TTAC’s Best and Brightest as I do, I’m sure you can provide Lexus’ editors with a more appropriate list of departments and articles to entertain and amuse [both of] the marque’s non-narcoleptic owners/enthusiasts.
It is a loyalty and brand-building publication and is mailed for free to anyone who owns or leases a Lexus vehicle. The editorial covers lifestyle, the arts, fine dining and travel, as well as vehicle reviews and test drives of the newest Lexus models. Departments include:
Lexus News – The latest on Lexus’s products, services, owner benefits, and partnerships.
Lexus Sense – Information on timely products and events that will help Lexus owners indulge their senses.
Spotlight – A feature profile on Lexus owners.
LEXicon Culture Pages – A magazine-within-the-magazine dedicated to categories of interest to readers, including Travel, Active Pursuits, Design, Products for Good Living, Cuisine and Philanthropy.
Sensibility – A back-page essay highlighting a notable innovator.
Source: www.thetruthaboutcars.com
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