After five months of motoring in his MINI Cooper Convertible with the top down as part of MINI USA’s Open One Challenge, David Loveall has proven that neither rain, snow nor blistering warmth can deter his ‘open’ spirit. Loveall is the grand prize winner in MINI’s Open One Challenge, a contest to make the resolution who could amass the most top-down motoring hours.
Enduring each type of weather Mother Nature could throw at him betwixt August and December 2009, Loveall motored for 555.55 hours with his MINI Cooper Convertible’s top wide open. To reward Loveall’s dedication to sharing MINI’s lay reveal philosophy, MINI will attentive him with a trip for two people to travel to Oxford, England and a visit to the MINI plant where the MINI Cooper Convertible is built.
“Owners like David are the kind of make the MINI brand great,” said Jim McDowell, Vice President, MINI USA. “The fact that he won this contest with 128 hours more than the runner up is a last will and testament to his enthusiasm for his MINI, and is a great representation of the community that surrounds the brand.”
In addition to the grand prize, Loveall also took home $1,000 in gratuity cards by placing in the top three rankings all five months of the contest (1st place four times, and 3rd place one time).
As a digital forensic examiner, Loveall travels a great behave. He used the Open One Challenge of the same kind through an opportunity to wait upon the country and experience his new MINI in a whole new way. During his five-month motoring pilgrimage, Loveall and his Interchange Yellow MINI Cooper Convertible visited each of the 48 continental states, shying away from mega freeways and focusing on the classic roads of our motoring forefathers… like Route 66 and his notable beloved, US 50, widely considered the loneliest road in America. Not without more did David drive these roads he lived them, often camping with his tent and sleeping sack along the way.
“I took without ceasing the claim for the story I’d get to tell,” said Loveall. “My MINI Cooper Convertible is the principal car I have ever bought, and the experiences I have had within the first year of owning it have been amazing.” There were over 400 MINI owners who registered on the Open One Challenge website. The monthly tallies for participants were measured to the minute with the MINI Convertible’s newest instrument, the Openometer. It is devices such as the Openometer that enable MINI to connect with the owner community, and offer more than just a vehicle to become from point A to point B. Commitment to customers and making them feel like they are sincerely part of the MINI family is a priority for MINI.
MINI customers who entered the contest were asked to personalize a contour page with photos of their Open Motoring experience. Photos of all the participants’ journeys, along with the final monthly and overall rankings can be found at http://www.theopenone.com/home. Loveall’s profile can exist plant at http://theopenone.com/profile/view/davel137.
Source: www.motoringfile.com
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