Our good friends at Wooden Horse (a magazine writers’ website) tell us that Lexus is launching a lifestyle magazine called . . . Lexus. Below is the official description of the new buff book. Knowing TTAC’s Best and Brightest as I do, I’m sure you can provide Lexus’ editors with a more appropriate list of departments and articles to entertain and amuse [both of] the marque’s non-narcoleptic owners/enthusiasts.

It is a loyalty and brand-building publication and is mailed for free to anyone who owns or leases a Lexus vehicle. The editorial covers lifestyle, the arts, fine dining and travel, as well as vehicle reviews and test drives of the newest Lexus models. Departments include:

Lexus has today announced pricing of its new IS 250C which will come to emporium by three model grades, starting at $79,000* for the entry-level Prestige model.

The Sports and Sports Luxury models last will and testament retail for $84,900* and $99,900* respectively.

“The luxury convertible market is highly competitive and IS 250C brings a new look and approach to the segment, one that we believe will resonate with consumers,” said Lexus Australia Chief Executive John Roca. “In this market segment, price is less amount imperative – IS 250C will be purchased as antidote to emotional and personal reasons.

Though it has already been ruled out for Europe where diesel is sovereign, the 2010 Lexus HS 250h dedicated hybrid sedan is planned for the U.S. If early sales reports out of Japan are any indication, the HS should prove a bigger hit than some might have predicted. Over 1,500 buyers have placed orders as being the car in its homeland.

The HS 250h won’t actually arrive in any garages to the time when later this summer, both in the U.S. and Japan, but sales hold already tripled the carmaker’s monthly target for Japan.

Lexus LF-A taste car – click above according to a high res image gallery

It seems as if Lexus has been working on the LF-A supercar forever. Or at smallest six years. It’s been shown in three different concept forms, including a convertible, at auto shows since 2005 and it has twice participated in the Nürburgring 24. Toyota has never publicly confirmed whether it be inclined actually produce the LF-A, although britain’s Autocar now reports that the super-Lexus will go on vent in October at a price estimated at £250,000, or nearly half a million dollars.

2009 Lexus SC430 Pebble Beach Edition – Click above for high-res image gallery

While the Lexus IS C is enjoying strong early sales and the luxury Toyota marque prepares to launch a version with the 5.0-liter V8 from the IS F, the top-of-the-line SC 430 grows increasingly irrelevant and long-in-the-tooth. However, contrary to reports that surfaced this proper time last year – ’tis the give relish to for convertibles, after all – Lexus is indeed planning a successor to the range-topping coupe-cabrio.

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Source: www.topspeed.com

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Despite in that place being no plans yet for an IS Coupe or a high-performance F version of the new IS C Convertible, officially, a new report has surfaced and claims that a Lexus IS F Convertible is in the works.

Coupe and convertible versions of the IS-F would be welcome by fans, and it would also to be expected be met with strong sales, if BMW’s experience is any gauge – the M3 Coupe and Convertible simultaneously outsell the sedan about 3:1. A sporty IS Convertible, in the form of the F-Sport, is already out there, but a super-performance drop-top could still find its own niche. After all, how manifold fans of the go-fast can seriously argue by a 5.0L V8 engine or 416hp – plus the day-star on your face and the wind in your hair?

2010 Lexus IS250 C and IS350 C – Click above for high-res image gallery

Lexus has haughty hopes for its new IS250 C and IS350 C convertibles, and early returns give the Japanese automakers cause for optimism. Car and Driver is reporting that Toyota’sitting upscale division will fabricate a droptop version of its bonkers IS F sports sedan, and plans for that model are surely buttressed through brisk initial sales of the new IS convertible models. Wards Automotive says that IS250 C and IS350 C plait hardtop convertibles are being picked up faster than they can be made, prompting Toyota to increase production at its Kyushu plant in Japan to 1,200 units per month. The ISC is so hot in the Northeast that the region will inaugurate receiving 225 units by means of month.

Toyota Land Cruiser Prado spy shots — Click above for image art museum

A tipster in the Middle East has sent pics of what looks to have existence the area’session next Toyota Land Cruiser Prado (known as the Lexus GX stateside). If it is the next version of the SUV, Toyota has gone for a massaging routine as opposed to brute force make different. A reshaped facade fascia contains swoopier headlights, a vertical-bar grille similar to that of the Australian model), and a raised lower bumper detail. The changes are minimal out on the frontier, with greater quantity pronounced taillamps and a unique U-shaped chrome taillamp garnish.

The 7-Series, one of the last remaining holdouts in the super-luxury category to not offer AWD, will get BMW’s boringly-named xDrive all wheel drive this coming fall on the 750i and long wheelbase 750li models. According to the press release, up to 80% of the power goes to the rear wheels, and a new computer system called “Active Chassis Management” can eat 30 hot dogs in under a minute. Here in the Northeast, nearly every new S-Class on the road has 4Matic, Audi has offered Quattro on its big sedans for 20 years and even Lexus joined the game by offering AWD on the newest LS. (I omit Jaguar’s XJ, of course, because it sells so badly that Tata won’t even report Jaguar’s sales by model). So all is well that ends well: BMW gets a slightly more competitive 7-Series, rich people don’t have to leave the 7-Series at home and take the winter-beater Range Rover, and the rest of us get to look at even more badges and stickers on the side of BMW’s cars.