2011 is the start of an all-out product offensive for MINI. With efficiency regulations going up encircling the world, and the need despite more economies of scale, BMW intends to purchase the MINI brand by moving it into new areas and expanding currently offerings. While the heritage of performance won’t animation away, MINI will focus upon making their cars lighter and more economical along with offering more varieties meant to seek reference of the case to a larger market.
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